Communication and Affiliate marketing mandatory guidelines

ICONOMI is one of the biggest crypto copy investment platforms in the world and, as such, takes great responsibility for establishing and maintaining a high standard of communication. 

Besides investing, the ICONOMI platform also provides social investment features that allow users to create and share content, exchange ideas, and strategies, and establish different copy investment connections to improve their investing experience and potentially their results.

Once social investment content is combined with the field of cryptocurrency (which is becoming more and more regulated), it is important to set clear communication standards and best practices so our affiliates are aware of what type of content and communication is acceptable

1. Strategy name, handle, description, avatar/logo, banner & user profile image, displayed name, handle

1.1. Images for Strategy avatar/logo, Strategy banner, and user profile image

It is not allowed to use an image that might be misleading to other ICONOMI users such as:

• images similar to any cryptocurrency symbol, protocol, etc.
• other company trademarks
• inappropriate images (e.g. violence, sex)
• QR codes
• images that include wording/text as described below (see point 1.2.)
• etc.

1.2. Wording/text included in Strategy name, Strategy handle, Strategy description, user display name, user handle

It is not allowed to use wording that might be misleading to other ICONOMI users such as:

• fund, hedge, ETF, manager, buy Strategy, sell Strategy
• words suggesting any past or future profit, investment advice, etc. Examples: moon, rocket, 10x, lambo, profit, pump, Earn 2x in month, Sustainable Profit, Crypto Profit, No risk, No Loss, Only Win, High reward, Stable Growth, Stable Income, Stable hodl, Zero to billion, SafeNSteady, Stable and Sustainable Crypto, Big Gainz, GetRich, Wealth Generator, Growth Strategy, Going up and up, CryptoMillionare, Outperform BTC, MoonyFuture, All I know is win win win, Doge Coin upward, HighPerformance, Moonshot Basket, TOP Performers, Start low and stay sustainable, CryptoGains, To the stars, Luna station, TerraLUNA Comeback, Future Proof, 10xBreakouts, More profit now, ForTheWin, The Safe Strategy, Top 15 Performance, EasyMoney, Top Caps Low Risk, Crypto only goes up
• names of listed assets
• words similar to any cryptocurrency symbol, protocol, etc.
• words similar to any other companies, services, etc.

2. Posts and post comments on the ICONOMI platform

Based on our Terms, Conditions & Policies, ICONOMI may impose restrictions upon the user’s use of the Platform without prior notice. This includes restricting or disabling posting and commenting for individual users.

The following restrictions may apply:

• user comments under Strategy posts or under user's posts are disabled by Strategist, user, or ICONOMI
• user or Strategist posting is disabled by ICONOMI
• user posts or comments are reported by another user
• user is reported or blocked by another user

If the reason to prevent a user from posting is found to be frivolous after review, restrictions can be removed.

3. FCA Registration communication guidelines

ICONOMI Ltd is registered with the FCA (Financial Conduct Authority) for the following activities:

• The exchange of fiat currency for crypto assets & crypto assets for fiat currency;
• Providing custodian wallets for storing crypto assets on behalf of customers; and
• The exchange of crypto assets.

As such our communication is also under FCA oversight so these are the minimum standards for our users, Strategists, and affiliates:

• No reference is to be made to the FCA or ICONOMI to your followers in a public forum as to the pros / cons of the firm, the UK regulatory or registration regime, or similar without our explicit pre-approved ICONOMI authority
• No use of the FCA logo in the communication - not even re-sharing items from the FCA itself
• Public communication of ICONOMI users that breach the above-mentioned guidelines, will be registered as a “Marketing and or Regulatory Breach” in our breach log
• After detecting such a breach, the author will be asked to remove it from their social media or any other public website
• Communication outside of these guidelines can directly damage the reputation and ICONOMI’s regulatory standing as well as it may cause further investigation of FCA directly to the communication author and/or ICONOMI
  
  

4. Affiliate Marketing and Copy Trading Community Guidelines

4.1. Terminology

You can read about our basic terms to learn more about the meaning of Crypto Strategy, Strategist, Copier, Copying Crypto Strategy, Rebalancing, Stopping copying, etc.

4.2. Social trading basics

In social trading, users observe the trading behavior and habits of other users. Its primary goal is to share trading information in a “copy trading” form, promoting knowledge exchange between users and enriching their experience.

4.3. Affiliate promotion, advertising, marketing

Brand representation

All affiliates participating in the ICONOMI Affiliate program and individuals trying to expand their reach over other social channels (e.g. X, Meta, etc.) must align their visuals and communication with our guidelines and the underlying regulation. Doing so will allow a better understanding and better user experience for new users since the promotion will fully match navigating through the ICONOMI platform, allowing users to execute copy trading in a simple and understandable way.

Wording aligned with ICONOMI

The following wording aligns you with the ICONOMI user interface and clearly sets you apart from any possible fund mismatch.

• Strategist
• Crypto Strategy
• Copying Crypto Strategy
• Stopping Copying Crypto Strategy
• Crypto Strategy template/structure
• Copier / Copiers
• Copy trading Fee
• Performance fee
• Crypto Strategy fees
• Portfolio management
• Investing

Prohibited wording

The following wording is strictly forbidden, and the usage of it may result in removing an affiliate from the program.

• Manager
• Fund
• Buying Crypto Strategy
• Selling Crypto Strategy
• Fund structure
• Investors / Followers
• Management fee
• Trading
• Words suggesting any past or future profit, investment advice, etc.
• Words similar to any other companies, services, etc.
• No reference is to be made to the FCA or ICONOMI to your followers in a public forum as to the pros/cons of the firm, the UK regulatory or registration regime.
• Promotion should not describe a feature of a product or service as ‘guaranteed’,
• ‘Protected’ or ‘secure’, or use a similar term unless:
  • • that term is capable of being a fair, clear and not misleading description of it, and
    • the firm communicates all of the information necessary and presents that information with sufficient clarity and prominence to make the use of that term fair, clear and not misleading.

Affiliates must use only the texts provided and/or approved by ICONOMI

We urge you to update your material and/or any public information on websites where you promote ICONOMI to avoid potential personal, civil, and or even criminal risks. If you are in any doubt, please get in contact with us. We are unable to advise you on specific or local laws, regulations, and requirements. However, we can and will share our professional understanding of the markets we are regulated in.

Creatives

Affiliates must use only creatives provided and/or approved by ICONOMI.

It is not allowed to use creatives that might be misleading to potential ICONOMI users, such as:

• Images similar to any cryptocurrency symbol, protocol, etc.
• Other company trademarks
• Inappropriate images (e.g. violence, sex)
• QR codes
• Images that include wording/text as described in the wording section etc.
• Images suggesting any past or future profit, investment advice, etc.
• No use of the FCA logo in the communication - not even re-sharing items from the FCA itself

4.4. Claims and Representations

Do not make any false or unsupported claims regarding our products or services.

Any benefits, results, or claims mentioned must be backed by evidence. If in doubt, consult with ICONOMI before making a statement.

Avoid making absolute claims like "the best" or "guaranteed results" unless they are validated and pre-approved by ICONOMI.

4.5. Pricing and Promotions

Always display current and accurate fees if you are communicating them. Do not falsely inflate fees or misrepresent them.

Only advertise promotions if they are active and have been officially communicated by ICONOMI.

4.6. Testimonials and Reviews

Only use genuine testimonials or reviews. Do not fabricate, exaggerate, or manipulate these.

Ensure that any testimonials or reviews displayed have been obtained with the individual's consent.

4.7. Legal and Compliance

Affiliates must always comply with all relevant local, state, and federal laws and regulations.

Ensure that you include necessary disclaimers, such as mentioning that you are an affiliate and may earn a commission for any sales made through your link.

Where possible, add a standard risk warning:

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong.

4.8. Ethical Considerations

Do not employ spammy tactics, such as unsolicited emails or misleading clickbait.

Be transparent with your audience about your affiliate relationship with ICONOMI.

Avoid making recommendations or endorsements purely for financial gain; ensure they are genuine and in the best interest of your audience.

5. Termination and Consequences

Non-compliance with these guidelines may result in warnings, suspension, or termination of your affiliate status with ICONOMI.

ICONOMI reserves the right to withhold commissions for any sales deemed to have been earned through misleading, unethical, or non-compliant methods.

Note:
ICONOMI reserves the right to take any steps or actions to ensure full compliance with the guidelines below, with our Terms, Conditions & Policies, and Terms and Conditions for the Affiliate Program.